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Brand Messaging Mic Check

Embark on your journey from a stagnant online presence to an active representation of your work, and who you are as an artist that draws in the audience and casting agents you most want to see you


Brand Messaging: The Mic Check

Receive valuable feedback on your website that keeps you, a completely unique artist, at the center of focus. Get insight on how to boost your site’s traffic so more artistic directors find you, as well as ideas on how to best showcase your incredible work!

This is for you if...

  • You wonder if keeping your domain’s worth it, since your web traffic is light.

  • You have no idea what to blog about in between shows and projects.

  • You want to cover all of the niches, from Musical Theatre to Devised Theatre, and from actor to choreographer, but you’re spreading yourself too thin. Plus, when you try to be a chameleon, you don’t stand out anymore!

  • You only update your website when there’s a gig involved — so it's stale and stagnant, and doesn’t reflect the creative energy you bring to all of your work.

    Imagine that…

  • You’re bursting with ideas for blog posts

  • You have reels that best represent you.

  • You’re consistently nurturing your site to be a space that helps you flourish, by helping casting directors and fans to find you and follow your work

  • You’ve got a site that’ll intrigue directors, agencies, and creators alike.

  • You have the tools to create meaningful connections with potential collaborators online, 24 hours a day, in addition to growing your in-person community.

Hey! I'm Sarah Kaufmann

I'm a content writer, brand messaging coach, and creative who helps other creatives stand out online.


I support them in their journey of discovering their niche, while throwing away the traditional casting ideas surrounding their ‘type.’


We do this by revealing their unique voice in the world of performing arts, and conveying it online so they build a personal brand that other industry professionals remember.

I understand what the industry is like and know exactly how to make it easier for you.

With Brand Messaging: The Mic Check, you'll get:
  • An extensive review of your website’s written and video content to ensure that your site is as authentically yours as can be. 

  • A 1-on-1 30 minute Zoom Call to go over the results from your website's review. I’ll answer any questions you have about increasing your site's traffic, selecting content that best represents you, or starting up a blog or newsletter to grow your fanbase.

  • You’ll walk away from our call with a conceptual action plan to boost your confidence, give you real and attainable deadlines for implementing the biggest changes, and put your work in front of the right people.

  • A 1-on-1 follow-Up call 2 weeks later to discuss any trouble spots/pressing questions, and next steps.

    Investment: $79 for a limited time!

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